LEGO new product in Kallfass film packaging

The famous building blocks and all the other games from Billund / Denmark are tradionionally not film packed. But for a innovation in the LEGO range they make an exception: the film packaging machine is from Kallfass.

With the launch of the new product at LEGO AS in Billund, they went a new path. During the market analysis, looking for the suitable supplier of film packaging machines, LEGO looked for contacts directly in Europe. Without any experience in the film packaging branch, LEGO wantet to learn quickly every possibility in the modern film packaging solution for this project. A very good approach - because a trendsetting and fully automatic solution for film packaging was conceived during the project-phase between the Kallfass-experts and LEGO responsible persons.