Kallfass showcased at the sweets fair in Cologne

At this leading trade fair, Kallfass presented its new stand concept. Using an Internet-based video database, the entire product range was shown on a small area.

Detlef Landschneider welcomes customers at ProSweets Cologne

From 31 January to 3 February 2016, Kallfass presented itself at the ProSweets international supplier fair for the confectionery industry in Cologne. Despite the slender 16 m² of floor space, it was possible to include the entire product portfolio. The central exhibit was the smallest film packaging system in the product range, the KC5040/450 Universal L sealer, with specific features for the confectionery industry. In addition, all other machine types could be presented on a monitor using the comprehensive Internet-based Kallfass video database.

"To include our entire product range, including specialized solutions, we would need a space larger than the entire hall. For this reason, we deliberately chose a presentation in a small space, to demonstrate the essentials for the confectionery industry - high-quality sales packaging for the point of sale" explained CEO Jens Kallfass. "Our customers only need to think about the type of packaging machine they want. They need never be concerned with the quality of the packaging result, as it is consistently high with all our machines" add the CEO proudly.

"We are extremely pleased with the results of the fair and the number of visitors we received, both national and international" explains booth manager Detlef Landschneider. "With our new booth concept, based on the three columns presenting our products, packaging samples and videos, visitors were able to get an impression of our high level of performance in all areas. It was very successful" concludes Landschneider.

Kallfass will now showcase itself at further trade fairs with the newly proven booth concept - the full product range in the smallest of spaces. From 8-10 March Kallfass will be present at the LogiMAT in Stuttgart. This is followed in the fall of 2016 by FachPack, one of the most important European trade fairs in the packaging sector.

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